Compliance with tax regulations and electronic invoicing, adoption of artificial intelligence (AI) and expansion into multi-channel sales are becoming essential for business survival in Vietnam, according to a survey of 15,000 retailers released by Sapo Technology JSC, as firms navigate tighter rules.

VOV.VN - Vietnam’s retail petrol prices surpassed the VND19,000 per litre mark as of 3 p.m. on February 12 in their third consecutive increase, according to the Ministry of Industry and Trade and the Ministry of Finance.

Vietnam’s total retail sales of goods and consumer service revenue in January was estimated at VND632.4 trillion (US$24.43 billion), up 2.6% month on month and 9.3% year on year, according to newly released data from the National Statistics Office (NSO) under the Ministry of Finance.

From corner convenience stores to sprawling malls, Vietnam’s retail scene is racing ahead and global investors are lining up to cash in.

Vietnamese food exporters are stepping onto the global stage in force as 117 enterprises take part in Gulfood 2026, the world’s largest food and beverage trade fair, running from January 26 to 30 in Dubai, the United Arab Emirates, a key global meeting point for producers, exporters, distributors and retail chains.

The total retail sales of goods and consumer service revenue in 2025 exceeded VND7 quadrillion (US$262.7 billion), up 9.2% from 2024, reflecting stronger purchasing power, underscoring the continued role of domestic consumption as a major growth driver, said Nguyen Thi Huong, Director of the National Statistics Office.

Placing Vietnamese products on supermarket shelves overseas has moved beyond traditional trade promotion to become a key element in restructuring production and exports, with the aim of raising product value and strengthening the national brand in global distribution networks.

Vietnam's retail revenue hit roughly US$269 billion in 2025, with total goods sales and service revenue expanding 9-10% from a year earlier, the fastest pace in five years outside pandemic-distorted periods, according to the Vietnam Domestic Market Report 2025 from the Ministry of Industry and Trade.

VOV.VN - Vietnamese-made products are expected to dominate the retail market ahead of the Lunar New Year of the Horse 2026 (Tet), as supermarkets and wet markets across the country step up stockpiling and promotional campaigns to meet holiday demand while keeping prices stable.

Retail sales in the first 10 months of 2025 rose 9.3% year-on-year in nominal terms and 7% in real terms, extending the recovery that began in 2024, according to a recently released report from Maybank IBG Research (Maybank).