International specialty products are making significant inroads into Vietnam's domestic retail channels, offering consumers an expanding array of culinary and cultural experiences through strategic marketing and distribution networks.

A delegation from the US Department of Agriculture led by Undersecretary for Trade and Foreign Agricultural Affairs Alexis M. Taylor is in Vietnam from September 9 to 13 to promote trade.

“Taste of Australia”, a promotion event to introduce Australian food and beverage products, opened at MM Mega Market An Phu in Ho Chi Minh City on December 7.

A visiting delegation from the US state of Nebraska led by its Governor Jim Pillen visited MM Mega Market in Ho Chi Minh City’s Thu Duc city on July 11 to learn about what Vietnamese customers look for at the grocery store and distribution networks in Vietnam.

A food tasting programme, Taste France 2023, has been launched recently at MM Mega Market Thang Long as part of celebrations to mark the 50th anniversary of France-Vietnam diplomatic relations and 10 years of strategic partnership between two countries.

The presence of foreign-invested enterprises in Vietnam's retail sector has increased competition among businesses, jointly regulating supply and demand in the domestic market.

VOV.VN - Foreign retail giants such as Central Retail, AEON, and MM Mega Market have set their sights on capturing a larger share of the Vietnamese market, according to industry insiders.

VOV.VN - The MM Mega Market Vietnam Company working in collaboration with the Italian Embassy in Hanoi officially opened the Taste of Italy week in Hanoi on December 2.

The MM Mega Market Vietnam Company, in collaboration with some trade promotion organisations and the Italian Consulate General in Ho Chi Minh City, opened the Taste of Italy week in the southern metropolis.

VOV.VN - A programme aimed at introducing food and beverages from the United States officially opened on September 20 at MM Mega Market An Phu in Ho Chi Minh City.