Retail sales in the first 10 months of 2025 rose 9.3% year-on-year in nominal terms and 7% in real terms, extending the recovery that began in 2024, according to a recently released report from Maybank IBG Research (Maybank).

The Joint Stock Commercial Bank for Foreign Trade of Vietnam (Vietcombank) has been honoured as one of Southeast Asia’s Top 30 Most Valuable Brands in 2024, as announced by leading global market research company Kantar BrandZ.

Economic outlook, demographic transformation and changing consumer trends are among macro shifts reshaping Vietnam's fast-moving consumer goods (FMCG) landscape, according to marketing data and analytics company Kantar Worldpanel.

Following two years of low sales during Tet (the Lunar New Year), things are expected to look up for the fast moving consumer goods industry this time around since the Vietnamese economy has recovered and consumers have a positive outlook on economic prospects, according to market research company Kantar Worldpanel Vietnam.

The growth in the e-commerce market, B2C deliveries and international trade services is expected to drive express delivery services in Vietnam, experts said.

A rising affluent class, more nuclear families, the booming development of digital technology, and an increasing demand for personalisation among consumers will offer opportunities and challenges for FMCG brands in the coming years, according to Kantar Worldpanel Vietnam.

Vietnamese consumers continue to increase the purchase of food, the essential category via online channels amidst the outbreak of COVID-19, local insiders have said.

VOV.VN - As Vietnam’s largest dairy company, Vinamilk has jumped six notches to become the only representative in Southeast Asia to be listed among the Top 50 leading dairy firms in the world, according to a list compiled by Plimsoll.

The fast moving consumer goods sector is forecast to grow at 6.4% this year in the country’s four major cities and 8.7% in rural areas, according to global data and consulting company Kantar Worldpanel.

The total value of cashless transactions jumped six times in the first half this year against the same period of 2019.