The central city of Hue is targeting up to 7.5 million tourist arrivals in 2026, with total tourism revenue estimated at around VND15 trillion (US$570 million), higher than the 6.3 million visitors and over VND13 trillion recorded in 2025, according to local authorities.

VOV.VN - A famtrip delegation made up of member of travel agencies, the press, and businesses in Thailand arrived in the central province of Thua Thien-Hue on October 21 for a four-day trip to explore tourism services on offer.

VOV.VN - A film crew from the Korean Broadcasting System (KBS) are taking part in a fact-finding tour to the central province of Thua Thien-Hue as they prepare to make films relating to the tourism promotion of the Vietnamese locality.

VOV.VN - The Thua Thien Hue Tourism Department announced on July 15 that the Hue Hip-hop Festival 2022 will be held at 3/2 Park in Hue City from July 23 to July 24.

VOV.VN - A unique art programme and a unique Ao Dai (traditional long dress) fashion show officially kicked off week-long Hue Festival 2022 in Thua Thien - Hue on June 25 evening.

VOV.VN - The tourism sector in the central province of Thua Thien Hue has launched a number of tourism stimulus schemes aimed at attracting more tourists, especially as the country plans to reopen its borders to international arrivals on March 15.

VOV.VN - The central province of Thua Thien Hue has put in a great deal of effort to restore the local tourism industry as the world moves into a new normal in the post-COVID-19 period.