Thua Thien Hue strives to develop tourism in new normal

The province has therefore taken a range of solutions aimed at stimulating domestic tourism demand through  diversifying its tourism products and services, creating entertainment spots at night, providing guests with exciting experiences at cultural heritage sites, and developing different types of tourism, including eco-tourism, beach holidays, and resort tourism.

In an effort to attract more guests to the ancient capital, travel firms are currently offering discounts of up to 50% on entrance fees to heritage sites between March 1 and August 31.

Furthermore, the province will also put on a wide range of festivals each month, including a traditional craft festival, the Lotus Festival, a food festival, the Hue Dragon Dance Festival, and the Hue Ao Dai Festival, in a bid to stimulate tourism.

Duong Thi Cong Ly, director of the Hue branch of the Hanoi Tourism Joint Stock Company, said the firm has paid close attention to the quality of its tourism products as it offers a fresh experience for visitors through unique products, including check-in tours around the Huong river and cycling tours which take guests throughout the city.  

Tran Trong Kien, chairman of the National Tourism Advisory Council, emphasized the need to focus on digital transformation and development of the city’s brand so it is renowned for being green, clean, and safe.

Le Huu Minh, acting director of Thua Thien Hue Department of Tourism, said to turn Thua Thien Hue into a safe, friendly, and attractive destination, localities have been advised to strengthen connectivity by launching special tours, such as the Thua Thien Hue-Da Nang-Quang Nam tour which has proved popular in recent years.