Demand for high-quality imported food in Vietnam has been rising steadily in recent years, driven by the expansion of the middle class, rapid urbanisation and growing interest in international cuisine, opening up promising opportunities for Italian producers, according to trade promotion officials.

VOV.VN - The international exhibition for food, beverages, bakery equipment, restaurants, hotels and hospitality services (Food & Hospitality Vietnam 2026) opened in Ho Chi Minh City on March 24, bringing together 400 companies from 36 countries and territories worldwide.

Around 400 exhibitors from 27 countries and territories worldwide will take part in Food & Hospitality Vietnam 2026 (FHV 2026), set to take place in Ho Chi Minh City later this month.