Tag: Cultural export
Cultural export: a lever to elevate Vietnamese brands
As global competition shifts from price to value, embedding cultural identity into products is emerging as a strategic pathway for local goods to stand out, positioning the country to transform its rich cultural assets into commercial strength in line with the Politburo’s Resolution 80-NQ/TW on cultural development.
Hanoi hosts exhibition on handicrafts and OCOP products
VOV.VN - The Hanoi Department of Industry and Trade hosted an exhibition on December 1 aimed at showcasing a range of fine art products relating to the ceramic industry and “One Commune, One Product” (OCOP) products.
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