The number of products sold by Vietnamese selling partners on Amazon increased while branded product sales surged by more than 40% during the 12 months ending July 31, 2025, signalling a strategic shift from volume-driven exports to value-driven brand building, the company reported.

The Vietnam E-commerce and Digital Economy Agency under the Ministry of Industry and Trade on November 26 organised the 2024 E-Commerce Connection and Development Forum themed “Cross-border e-commerce: Export opportunities for Vietnamese products”.

VOV.VN - Amazon Global Selling Vietnam hosted a seminar in Hanoi on October 9 to explore the latest development trends of cross-border e-commerce and unveil the company’s strategy ahead in 2025.

VOV.VN - The market size of Vietnamese e-commerce hit US$20.5 billion last year, marking an increase of about US$4 billion compared to 2022, and the industry is likely to achieve the US$35 billion revenue target ahead in 2025.

VOV.VN - The cross-border B2C E-commerce (consumer-facing segment of e-commerce) is set to grow strongly in 2027 and become the fifth largest export industry in Vietnam in the next five years, according to Amazon Global Selling.

Vietnamese merchants on Amazon recorded robust performance in the 12 months ending August 31 this year.

VOV.VN - With an average growth rate of 20% per annum, Vietnam is ranked among the top five countries recording the highest e-commerce growth in the world.

VOV.VN - Vietnam’s e-commerce export revenue is anticipated to reach VND296.3 trillion by 2027 providing that local firms receive sufficient support to accelerate the pace of applying e-commerce to export products and services, according to the latest study conducted by Access Partnership.

The Ministry of Industry and Trade (MoIT)'s E-commerce and Digital Economy Agency (iDEA) said it will coordinate with Amazon Global Selling to organise a cross-border e-commerce conference, which is expected to help Vietnamese businesses seek online export opportunities.

VOV.VN - The export value of Vietnamese small and medium enterprises (SMEs) through Amazon’s e-commerce platform enjoyed a high growth rate of over 45% last year, according to figures released by Amazon Global Selling.