Traditional toys take centre stage at Mid-Autumn Festival 2025

Shops are bustling with customers, offering a vibrant array of colorful traditional toys as people prepare to celebrate the Mid-Autumn Festival, which falls on the 15th day of the eighth lunar month, or October 6 this year.

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Hang Ma street in Hanoi fills with festive ambience as the Mid-Autumn Festival nears.

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A foreign traveler joins the joyous atmosphere of the Mid-Autumn Festival.

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Tò he (toy figurines) shaped like popular cartoon characters such as Minions, Doraemon, and Superman always captivate children’s attention.

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Delicious street food is also available, attracting many visitors.

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Duc Anh, owner of a toy store on Hang Ma Street, shares that sales of traditional Mid-Autumn Festival toys are strong this year, driven by reasonable prices and a wide variety of designs.

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“Traditional toys made from familiar materials and with clear origins are also a key reason why many people choose them,” says Anh Duong, owner of a toy shop.