Mooncake market slumps due to COVID-19

The COVID-19 pandemic has dealt a heavy blow to mooncake production, forcing many brands to reduce or even halt production.

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Although a diverse range of mooncakes are put on sale on the internet, they have only drawn few customers.

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Plenty of hand-made mooncakes are available for purchase on social media.

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The prolonged COVID-19 outbreak has forced consumers to tighten their belt, resulting in a low purchasing power.

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Traditional fillings remain popular, such as mixed, green beans, lotus seeds, green tea, taro, and salted eggs.

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Unlike previous years, this year saw traditional mooncake outlets in Hanoi attract few customers due to social distancing measures in place to combat COVID-19.

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Artists have teamed up with producers to create new unique mooncakes aimed at luring customers.

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A new green tea mooncake is introduced at an old cake shop on Thuy Khue street in Hanoi.

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Unique mooncakes featuring lion dances are now available for purchase.

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A cake is decorated with eye-catching flowers.

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Some items such as this mooncake with a melt filling makes some of the products on sale this year both strange and attractive.

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Folk paintings are a new decorative form among the fresh cakes on sale this year.

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A hand-made online store unveils a range of soft, smooth, and beautiful mooncakes.

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Japanese style cakes attract customers this year, although they are expensive.

Mooncake market slumps due to COVID-19

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