Vietnam expects to become world’s banana leading exporter
VOV.VN - Vietnam’s banana has successfully conquered Japan’s market with first bunches hitting shelves of Don Kihote chain of supermarkets.
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The Japanese importer plans to double volume and expand distribution networks in the coming time.
Hidekatsu Ishikawa, President of the Japanese importer, VIENT Company spoke highly of Vietnamese bananas. He said that they are suitable to the taste of Japanese consumers and have competitive prices.
He revealed that other local supermarkets in Niiggata also sell Vietnamese bananas.
Vietnam began to export bananas to Japan in early 2013 but did not enter strong supermarkets like Don Kihote.
This official presence of Vietnam’s bananas at Japan’s retail network provided a number of opportunities for Vietnamese exporters to expand distribution networks and improve the quality of products.
According to the Ministry of Agriculture and Rural Development, China, Singapore, the Republic of Korea and many Eastern European countries has suddenly increased their imports of Vietnamese bananas.
China is demanding for 20-30 tons of bananas per day while Japan needs around 15-20 tons, however, Vietnam is unable to meet their demands yet.
The Pilipino Banana Growers and Exporters Association (PBGEA) said Vietnam is likely to replace the Philippines to become a leading exporter of bananas.
