In May, exports in this sector fell sharply by 35.5% year-on-year to US$496 million, marking the fifth consecutive month of decline. China, the largest export market, recorded a 33% drop, while exports to high-end markets like the US and Japan rose by 65% and 22%, respectively.

Dang Phuc Nguyen, secretary general of Vinafruit, highlighted the urgent need for drastic measures to restore competitiveness, especially for durians, which face stiff rivalry from Southeast Asian neighbors such as Thailand. He called for solutions to reduce violations involving banned substances and to rebuild Chinese consumer confidence.

Despite market fluctuations, several companies have sustained growth by adopting sustainable development strategies. Products including dragon fruit, jackfruit, and mango continue to perform well in demanding markets.

Businesses are now investing in deep processing of fruits such as durians, bananas, lychees, longans, and dragon fruits, aiming to develop high-value products like juices, dried fruits, and cakes. This approach helps reduce dependence on single markets and seasonal risks, supporting more stable growth.

At the same time, state management agencies are formulating policies to facilitate expansion into new markets. Minister of Agriculture and Environment Do Duc Duy emphasized diversifying exports toward South America, Africa, and the Middle East, while prioritizing markets covered by Vietnam’s free trade agreements.

As technical barriers tighten, Vinafruit warns that relying on low prices or lenient markets is no longer viable. Vietnamese agricultural exports must enhance adaptability in production, processing, logistics, and market targeting to succeed in the increasingly competitive global market.

Durian exports plunge as agriculture sector works to retain market share

VOV.VN - Once considered a billion-dollar industry for Vietnamese agriculture, durian exports in the first four months of this year have reached just 20% of the annual target.