Vietnamese Goods Week opens in France

The Vietnamese businesses are showcasing their high quality products such as agricultural staples, food, garments and textiles, hoping to further popularizing their brands in France.

Addressing the opening ceremony, Deputy Minister of Industry and Trade Do Thang Hai thanked Système U for co-organising the campaign which he serves as an effective channel to promote Vietnamese goods among French consumers.

Deputy Minister Hai emphasised that co-ordination among the Vietnamese Ministry of Industry and Trade, Système U, and T&T Food, an importer for distribution systems in France, in hosting the event is expected to create opportunities for Vietnamese businesses to directly export their products to France and other countries. 

For his part, Benoit Monfort, CEO of Système U Noisiel supermarket, spoke highly of the quality of Vietnamese goods that are the favourites with French consumers. He noted Vietnamese goods have been increasingly popular in Système U's system thanks to its high-quality coupled with reasonable prices.

The presence of Vietnamese goods at Système U supermarkets helps the chain have a diverse source of goods and creates favorable conditions for customers outside of Paris to enjoy specialties and discover Vietnamese culture, said the CEO.

So far Vietnamese products have hit the shelves of major French supermarkets such as Carrefour, E.Leclerc and Système U, opening up opportunities for Vietnamese goods to gain a firm foothold in the French market in particular and Europe in general.