Vietnamese dragon fruit exports enjoy robust growth to Australian market
VOV.VN - The export of local dragon fruit to Australia last year grew by more than 14% compared to 2020, despite facing a number of challenges in transportation as a result of the COVID-19 pandemic.
This comes as Vietnamese representative offices and trade office in Australia have been continuously deploying various promotional activities as a means of introducing local dragon fruit to the demanding market, while simultaneously calling on business associations and overseas Vietnamese to actively purchase the fruit.
Recently, a 14 tonne-batch of dragon fruit imported by 4wayfresh Company has become available in two states of Western Australia and South Australia.
Furthermore, Hoa Australia Company has also launched 14 tonnes of white flesh and red-flesh dragon fruit in the Australian market. The firm’s next shipment anticipated to arrive next week.
At present, dragon fruit is being sold in various supermarket chains in Sydney, New South Wales, Melbourne, Perth, and South Australia amid the traditional Vietnamese Lunar New Year drawing near.
During the course of a recent virtual event held with Vietnamese trade office, importers agreed to promote Vietnamese dragon fruit among young people in Australia as a way of fully tapping into the potential market, with the selling price reaching up to VND200,000 per kilo.
According to industry experts, 2021 represented a successful year for Vietnamese agricultural products to Australia, with the export growth of fruit and vegetables achieving more than 28%.
Through numerous promotional programmes launched at the beginning of the year, the Vietnamese trade office in Australia expressed their confidence that local agricultural products will continue to enjoy impressive growth over the coming year.
