Vietnamese businesses step up efforts to enter demanding UK market

VOV.VN - The UK is a fastidious market with high standards, intense competition and substantial compliance costs, but Vietnamese businesses are continuing to invest in and expand into the market because of its large import demand, strong purchasing power, well-developed distribution networks and ability to enhance the reputation of Vietnamese brands.

According to Vietnam Customs data, bilateral trade between Vietnam and the UK hit about US$9.3 billion in 2025. Vietnam’s exports totaled around US$8.4 billion, while imports from the UK stood at about US$991 million.

In the first quarter of this year, two-way trade reached approximately US$2.36 billion, showing that trade relations between the two countries continue to maintain a stable scale.

The trade structure between the two countries is highly complementary, with Vietnam’s key exports including garments and textiles, footwear, electronic components, and agricultural and seafood products, while imports from the UK mainly consist of pharmaceuticals and production materials.

Le Hoang Tai, Deput Director of the Vietnam Trade Promotion Agency under the Ministry of Industry and Trade, said the UK-Vietnam Free Trade Agreement (UKVFTA) provides an important foundation for Vietnamese goods to improve competitiveness in the UK market through tariff preferences and trade facilitation.

He said the Vietnamese business community needs to proactively make use of commitments under the UKVFTA, strengthen their ability to meet market standards, diversify payment methods and strengthen connections with local partners.

“At a time when global supply chains are undergoing major adjustments, the UK market continues to present notable opportunities for Vietnamese goods, particularly garments and textiles, footwear, consumer goods, agricultural products and food. However, to succeed in the market, businesses need to proactively adapt to requirements related to standards, logistics, payment methods and the particular features of the business environment,” he continued.

The UK is not only an import market for consumer goods but also a major hub for finance, technology and distribution with high operating standards. Entering the UK market is not only about selling products, but also about meeting standards, ensuring stable supply capacity and enhancing product value.

Vu Viet Thanh, a representative of the Ministry of Industry and Trade’s Agency for Foreign Market Development, said the UK is a large and highly developed market with strong purchasing power, but also one with strict requirements on product quality, safety standards, environmental protection and social responsibility.

He noted that the UK’s import structure aligns well with many of Vietnam’s strengths, ranging from garments and textiles, footwear, furniture and seafood to coffee, processed agricultural products, electronics, machinery and components. Existing frameworks such as the UKVFTA, the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) and the Comprehensive Strategic Partnership are also creating increasingly favorable conditions for expanding cooperation not only in goods trade but also in investment, clean energy, green finance, technology and innovation.

“For Vietnamese businesses, tariff preferences are an important advantage, but not the only factor. The ability to meet rules of origin requirements, technical standards, traceability rules and labor, environmental, packaging and labeling requirements will determine whether businesses can maintain a stable foothold in this market,” he stressed.

The UK, one of the world’s largest economies with a population of more than 67 million people, has diverse consumer demand, while a community of more than 5.5 million people of Asian origin also creates favorable conditions for Vietnamese goods. British consumers place high value on quality, sustainability and distinctive product value, and are willing to pay more for products that meet quality standards and show a commitment to environmental protection.

The UKVFTA, signed in London and taking effect on May 1, 2021, has opened up plenty of opportunities for Vietnamese businesses by eliminating more than 99% of tariff lines within six years, helping boost bilateral trade and bring Vietnamese products into the UK market.

Le Dinh Ba, trade counselor and head of the Vietnam Trade Office in the UK, said opportunities can be grouped into five major categories.

The first is electronics and components, where Vietnam has strong manufacturing capacity but also needs to ensure origin compliance and supply chain transparency. The second is garments, textiles and footwear, where opportunities lie not only in price competitiveness but also in green products, recycled materials, small orders, fast delivery and ESG requirements.

The third category is furniture and interior products, where British consumers pay close attention to design, sustainability, legally sourced timber and stable delivery capacity. The fourth is agricultural and food products, which need to move toward more value-added processing, food safety and stronger packaging and labeling standards. The fifth is e-commerce, which still requires strict standards, warranty services and strong reputation management, he stressed.

Experts advised Vietnamese exporters not to enter the UK market alone, but instead make full use of support networks provided by trade offices, the Trade Promotion Agency, industry associations and logistics, legal and testing service providers to help Vietnamese goods gain a stronger foothold in the demanding market.

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