This year’s programme features VIFON, a Vietnamese food brand with more than 60 years of operations, which is now available on the shelves of one of France’s major retail chains.

Products introduced during the event include instant pho (traditional noodle soup), vermicelli and rice noodles that meet European quality standards, reflecting the growing presence of Vietnamese food products in the European retail market.

At the launch ceremony, Tao Ngoc Tu, Chairman of Tan Viet Group, said VIFON’s entry into Carrefour followed years of preparation and market access efforts. He added that the group plans to gradually expand distribution to other retail systems in France and across Europe.

Franck Kenner, Director of Carrefour’s Integrated Division, said Vietnamese products have seen clear improvements in recent years, particularly in quality, design and packaging, and that these developments have helped them better meet market requirements.

Vu Anh Son, Trade Counsellor and Head of the Vietnam Trade Office in France, said VIFON’s presence at Carrefour highlights the capacity of Vietnamese brands to enter and operate in the European market. He added that the Trade Office will continue to track market developments and support Vietnamese enterprises seeking to expand distribution in Europe.

Permanent Vietnamese goods showroom to open on Hanoi’s Trang Tien street

A hybrid exhibition and livestream sales space for Vietnamese products is set to open at 62 Trang Tien street on February 5, backed by a partnership among the Ministry of Industry and Trade’s Agency for Domestic Market Surveillance and Development, TikTok Vietnam, the National Payment Corporation of Vietnam (Napas).