Lunar New Year goods introduced at supermarket chain Carrefour
VOV.VN - More than 700 local products are being introduced throughout the Vietnamese Lunar New Year Week at Carrefour's supermarket chain in France to help local people gain greater insights into both Vietnamese culture and cuisine.
Addressing the opening ceremony of the event on January 20, Vietnamese Ambassador to France Dinh Toan Thang advised local firms to maximise the benefits from the EU-Vietnam Free Trade Agreement (EVFTA) and retail distribution chains like Carrefour to make further inroads into European hypermarkets.
Bruno Lebon, CEO of Carrefour, emphasised that the event aims to mark the time-honoured relationship between Carrefour and its Vietnamese partners, and at the same time provide an ideal venue for in which Carrefour’s customers can explore Vietnamese cuisine and products.
Nhat Thanh Khiem, representative of an importer in France, affirmed that the function has helped accelerate the penetration of Asian and Vietnamese culinary products in the French supermarket chain.
Khiem recommended that Vietnamese companies work out proper marketing strategies in a bid to suit the tastes of French consumers in order to facilitate the entry of Vietnamese goods, especially agricultural products and foodstuffs in the French market in the future.
Vu Anh Son, chief representative of the Vietnam Trade Office in France, highlighted the effectiveness of the tripartite co-operation model among representative agencies abroad, importers, and retail distributors in working alongside large corporations in France.
Apart from developing brands specifically for Vietnamese goods in the French market, he said Vietnamese companies have the opportunity to reach a large number of French consumers by penetrating the hypermarket chain and other retail distribution networks.
Son suggested that local firms improve their product quality in order to meet the stringent requirements set by importers and elevate the overall prestige of Vietnamese products among international partners in the future.
At present, several supermarkets and retail distribution chains in France have unveiled plans to increase the proportion of Vietnamese goods within their own distribution system. The move is expected to create opportunities for Vietnamese goods to reach a large number of potential French customers in the future, according to insiders.
