Vietnam National Brand Week 2023 kicks off
VOV.VN - Vietnam National Brand Week 2023 and the Vietnam National Brand Forum 2023 officially opened with the theme of "Positioning Vietnam's Green National Brand" on April 20 in Hanoi.
The event aims to celebrate Vietnam Brand Day on April 20 whilst raising awareness about the Vietnamese national brand and introducing local outstanding products which have gained ground both domestically and internationally.
In his opening speech, Deputy Minister of Industry and Trade Tran Quoc Khanh emphasized that the country’s national brand programme is designed to elevate the image of the nation as a place of high-quality goods and services, whilst also contributing to accelerating foreign trade development and improving national competitiveness.
In fact, the country has been highlighted in terms of developing national brand which has recorded the fastest growth worldwide in the 2020 to 2022 period.
According to a report from Brand Finance, the value of the Vietnamese national brand in 2020, 2021, and 2022 increased by 29.1%, 21.6%, and 11.1% to US$319 billion, US$388 billion, and US$431 billion, respectively.
Most notably, among the top 50 most valuable brands in the country last year, there were many businesses whose products have achieved the status of a national brand.
Deputy Minister Tran Quoc Khanh stressed that the Vietnam National Brand Forum 2023 has contributed to accelerating economic recovery after two years of disruption caused by the impact of the COVID-19 pandemic.
With the participation of a large number of local and foreign experts, the event is expected to bring in-depth dialogues and multi-dimensional perspectives relating to developing and protecting brands moving forward, Deputy Minister Khanh noted.
