Hanoi to host Vietnam National Branding Forum 2023
VOV.VN - The Vietnam National Branding Forum 2023 running the theme of "Positioning Vietnam's Green National Brand" and is expected to take place on April 20 in Hanoi, according to details given by the Ministry of Industry and Trade.
The event is part of a broad array of activities within the Vietnam National Brand Week 2023 scheduled for April 17 to April 23.
The forum is anticipated to focus on issues relating to international experience in building and developing product brands, factors that increase corporate brand value in order to raise the national brand value, as well as brand building in association with the strategy of intellectual property protection both at home and abroad.
The event also represents an annual activity of the National Brand Program and aims to increase both society and the local business community’s awareness about the importance of the management and development of brands in production and investment activities, especially amid international economic integration.
It is being chaired by the Ministry of Industry and Trade and is held in collaboration with RMIT University and domestic and international partners.
