Digital exports and cross-border e-commerce set to drive next growth phase
VOV.VN - Vietnam is set to accelerate support for businesses expanding exports through digital platforms and integrating more deeply into global supply chains as cross-border e-commerce emerges as a major driver of the country’s digital economy.
The strategy was highlighted during the 5th Congress for the 2026–2030 term of the Vietnam E-commerce Association (VECOM), held on May 20.
Speaking at the event, Le Hoang Oanh, director of the E-commerce and Digital Economy Agency under Vietnam’s Ministry of Industry and Trade, emphasised that the association should continue strengthening programmes that help Vietnamese businesses bring products onto digital platforms, especially agricultural products and regional specialties.
According to Oanh, digital export development should be linked with product traceability, quality standardisation, and brand building to improve the competitiveness of Vietnamese goods in international markets.
The official noted that cross-border e-commerce not only helps businesses expand export markets but also creates opportunities for Vietnamese enterprises to participate more deeply in global supply chains as the digital economy continues to grow rapidly worldwide.
Alongside export expansion, she also called on the association to strengthen its role as a bridge between businesses and government agencies in improving policies and creating a favourable environment for innovation and sustainable e-commerce development.
VECOM is expected to play a more active role in combating counterfeit and fake goods on online platforms in order to strengthen consumer trust. At the same time, the association is encouraged to promote digital workforce development, green logistics solutions, and environmentally friendly packaging models aimed at building a more sustainable e-commerce ecosystem.
During its 2021-2025 term, VECOM implemented multiple programmes supporting digital transformation and cross-border e-commerce development for Vietnamese businesses. It partnered with major technology and platform companies to provide digital skills training for traditional retail businesses while also organising cross-border e-commerce and online export training programmes with global partners including Google.
According to reports presented at the congress, Vietnam’s e-commerce market is entering a new stage of development following years of rapid expansion in scale. Emerging trends now focus on green and sustainable e-commerce, greater transparency, and deeper application of advanced technologies, particularly artificial intelligence.
Tran Trong Tuyen, chairman of VECOM, said these changes are creating new opportunities for Vietnamese companies to access international markets through digital platforms.
In its new term, the association plans to focus on improving the quality of Vietnam’s e-commerce ecosystem, helping businesses strengthen competitiveness, and supporting the broader development of the national digital economy.
In addition to promoting digital exports, the association is also expected to support efforts to reduce the digital divide between regions and encourage sustainable initiatives such as green logistics systems and eco-friendly packaging solutions.
E-commerce drives exports, offering transformation opportunity for local firms
VOV.VN - Cross-border e-commerce is emerging as a key driver of export growth, enabling Vietnamese small and medium-sized enterprises (SMEs) to directly access global markets and enhance their competitiveness.
