De Heus acquires Masan’s feed business, strengthens strategic position in Vietnam
De Heus Vietnam on November 5 announced the signing of a strategic agreement with Masan, pursuant to which De Heus will obtain control of 100% of the feed related business of MNS Feed (100% ANCO and 75.2% Proconco).
The feed business of MNS Feed covers 13 animal feed mills and one premix plant, with a total combined production capacity of nearly 4 million tonnes, strengthening De Heus’ position in Southeast Asia’s largest animal feed market. As part of the transaction, De Heus and Masan have also entered into multiple long term strategic supply agreements for the supply of feed and pigs by De Heus to Masan.
The transaction allows both companies to optimize and drive productivity of Vietnam’s 3F (feed-farm-food) animal protein value chain, by leveraging on each respective parties’ strength and capabilities.
As a growing family business in animal nutrition, De Heus is strongly committed to support and contribute to the sustainable production of safe and healthy feed and food. It has the ambition to be a strong partner in the farming value chain, enabling farmers and dealers to grow sustainably. The acquisition of MNS Feed supports De Heus’ focus on and ambition to offer high-quality nutrition, genetics, and farm management solutions to the Vietnamese market.
A promising future is ahead for the combined feed organisation of De Heus and MNS Feed, which will become the largest animal nutrition company active in the Vietnamese independent feed market. The combination will bring together the rich history, knowledge, and expertise of both organisations: De Heus’ more than 100 years of nutritional experience and more than a decade of dynamic growth in Vietnam, and MNS Feed as a pioneer in animal nutrition with successful heritage brands.
Johan van den Ban, General Director De Heus Vietnam and Cambodia commented: “Looking ahead, De Heus will continue to develop new value chain initiatives, focused on safeguarding product quality and improving the position of the livestock and aquaculture farmers and dealers. This transaction will accelerate the implementation of our commitment to bring the animal protein value chain in Vietnam to a higher level in terms of food safety, productivity, and sustainability. Together with the independent farmers, our feed distributors, employees and strategic partners we are ready for further growth and success.”
The transaction will take effect upon receiving the customary regulatory approval (expected in 2021).
