Masan MEATLife opens US$77.6m meat processing complex

It also announced it would enter the poultry meat market by buying a 51 % stake in 3F VIET Joint Stock Company, a leading player in the industry, for VND613 billion.

The factory inauguration was attended by Deputy Prime Minister Truong Hoa Binh and Minister of Agriculture and Rural Development Nguyen Xuan Cuong, among others.

Masan MEATLife CEO Pham Trung Lam said the inauguration of MEATDeli Saigon Complex and entering the poultry meat market through investment in 3F VIET are a part of his company’s vision to transform into a pure FMCG company.

“With the completion of these strategic milestones, we expect to bring breakthrough value to consumers in a much more scalable fashion and develop power brands. Our mission is to supply fresh, safe, affordable, and traceable meat products to each and every Vietnamese consumer,” he said.

Situated in the Tan Duc Industrial Park in Duc Hoa district, the plant is designed to process 1.4 million pigs a year.

In Phase 1, it will supply 140,000 tonnes of chilled meat and 15,000 tonnes of processed meat such as ham, sausage, pork floss, and others annually.

In Phase 2, it will expand the processed meat output to 25,000 tonnes, and introduce new products such as blood powder, blood plasma, collagen, and bone and meat powder.

Its processing line was supplied by Dutch company Marel, the world leader in meat processing equipment, and includes an automation system with three robots.

The plant meets the BRC (British Retail Consortium) Global Standard for Food Safety, has HACCP certification for food safety, and is directly operated, supervised and tested by experienced European experts.

MEATDeli chilled meat meets the National Standards for chilled meat set by the Ministry of Agriculture and Rural Development (MARD).

It goes through ‘three-line’ quality control based on guidance from MARD and the Department of Food Safety to ensure the safety of consumers.