The Vietnamese pavilion, jointly organized by the Vietnam Cultural Center in France and the art troupe of the Vietnam National Arts Theatre, quickly became a focal point with its images, music and interactive activities reflecting the country’s distinctive cultural heritage.

The exhibition featured 50 artistic photographs featuring heritage and landscapes of northern, central and southern Vietnam. Traditional musical instruments, were displayed and performed live, giving visitors the opportunity to experience the unique sounds of Vietnamese traditional music. French-language leaflets provided additional information.

According to Dinh Ngoc Duc, director of the Vietnam Cultural Center in France, a key highlight of this year’s participation was the close coordination between the Center and the Vietnam National Song and Dance Theatre in promoting culture and tourism. Carefully staged performances at both the Vietnamese pavilion and the main Salon stage introduced Vietnamese culture vividly to international audiences.

Performances of traditional music, folk dance and Ao dai ( national traditional long dress) presentations caputred strong interest, highlighting the depth and diversity of Vietnamese culture. Tourism promotion also saw positive results, with increased visitor interest compared with previous years, alongside inquiries from European tourism businesses and investors seeking cooperation opportunities.

During the two-day event, the pavilion hosted four daily performance sessions. Several acts incorporated French and European melodies, creating artistic exchanges between Vietnamese traditions and local culture. Additional activities such as calligraphy demonstrations, martial arts displays and lion dance performances attracted large crowds.

At the opening ceremony, the Vietnamese delegation impressed with a presentation of Ao dai and traditional costumes of ethnic groups, combined with folk music and dance, and participated in the parade alongside international delegations.

Concluding the Salon de l’Asie 2025 program, the Vietnamese art troupe performed for the Vietnamese community in the Rhône-Lyon region on the evening of November 30 at the Villeurbanne City Cultural Center.

Participation in Salon de l’Asie 2025 contributed to promoting Vietnamese culture, tourism and people to European audiences, while intensifying  cultural exchange and deepening mutual understanding.

Vietnamese culture showcased in Laos through annual tea party

Vietnamese culture and cuisine were highlighted at an annual tea party hosted by the Lao Ministry of Foreign Affairs in Vientiane on November 25.