The information was shared via video at the launch of the international beauty trade exhibition Beauty Summit 2026 on March 25.

He greeted audiences in Vietnamese and said he retains many positive impressions of Vietnam after his previous visit, especially Hanoi, where he hopes to return soon to meet fans.

He said he retains many positive impressions of Vietnam after his previous visit, especially Hanoi, where he hopes to return soon to meet audiences.

The actor said he will hold a fan meeting during the event in June and mentioned a “special gift” for attendees.

On this return, Kim Bum will take part as an ambassador of Beauty Summit 2026. His appearance is expected to be a highlight of the event, scheduled to take place in Hanoi on June 19-20.

Earlier, during a working trip to Ho Chi Minh City in 2025, he captured attention on social media with a friendly image while interacting with fans and experiencing local life.

Kim Bum (real name Kim Sang Bum, born July 7, 1989, in Seoul) began his acting career in 2006 and became widely known for his role as So Yi Jung in the television series Boys Over Flowers. He later appeared in projects including That Winter, the Wind Blows, Tale of the Nine Tailed, Law School and Ghost Doctor.

Beauty Summit 2026 is expected to bring together about 100 international brands, 200 booths and more than 10,000 visitors. The event carries the theme “Beauty Verse- Shaping new standards for the beauty industry” and will be held at the Vietnam Exhibition Center (VEC).

Kim Bum and Song Ji Hyo to attend Beauty Summit 2025 in HCM City

VOV.VN - Two Korean stars Kim Bum and Song Ji Hyo will arrive in Ho Chi Minh City on August 28 to take part in various cultural activities as part of the Beauty Summit 2025, event organisers confirmed on July 27.