Int’l Culinary Culture Festival connects Vietnam with global cuisine
VOV.VN - The 2025 International Culinary Culture Festival, themed “Trip of Flavors: A Taste Journey Across the Five Continents,” is getting underway in Hanoi on November 22–23, featuring nearly 120 booths from diplomatic missions, foreign cultural centers, provincial foreign affairs departments, and major enterprises.
This year’s festival, expanded in scale and enriched with creative programming and digital technology, celebrates both Vietnam’s and the world’s culinary heritage while highlighting cultural diplomacy as a bridge for international cooperation, friendship, and promoting Vietnam’s image as an innovative, globally integrated nation.
Hoang Thu Nga, deputy head of the festival’s organising committee said this year’s event was organised on a larger scale and with more systematic preparation under the direction of the Ministry of Foreign Affairs.
“With 120 booths, the festival offers a ‘miniature world culinary map,’ where visitors can embark on a flavour journey from Asia and Europe to the Americas, Africa and Oceania. Each dish tells a story of culture, people and tradition,” she added.
A major highlight is the festival’s inaugural use of digital technology. A “digital interactive corner” allows visitors to access programme information, view maps of the booths, explore signature dishes of various countries and engage in multimedia experiences.
Complementing the culinary showcases is a lineup of creative activities including the Borderless Cuisine Diary, Fashion Food Show, Global Beer Fest, ASEAN Common Roof, Global Cuisine Avenue and a “Three Regions of Vietnam” area, turning the festival into a lively, multi-dimensional space where food meets music, fashion, culture and technology.
Taking place during Hanoi’s vibrant year-end festive season, the 2025 International Culinary Culture Festival is expected to attract large crowds, including residents, tourists and the diplomatic community. It offers visitors the chance to “travel the world through taste,” experiencing the flavours of five continents right in the heart of the capital.
With careful preparation, diverse content, and strong partnerships, the event not only celebrates cuisine but also strengthens cultural diplomacy, enriching public cultural life and enhancing Vietnam’s global cultural presence.