Organized by WE’ART in collaboration with TOYDAY- a Vietnam-based Art Toys community, the event is considered one of the few specialized exhibitions in Vietnam focusing on Art & Art Toys and Toy Custom, a form of artistic collectible toys designed and customized with each artist’s distinct creative identity.

The exhibition is open to the public free of charge from May 5 to May 12, 2026, offering visitors closer access to the Art Toys field, which remains relatively new in Vietnam.

According to the organizers, Art Toys differ from mass-produced toys through their creative value, artistic expression and collectible nature. The event also introduces sofubi, a type of soft vinyl toy produced by hand, painted in multiple layers and released in limited or one-of-a-kind editions.

Beyond the exhibition itself, A.R.T SHOW is designed to connect Vietnamese artists with the international Art Toys community and creative ecosystem.

A representative of WE’ART said Vietnam is entering a promising stage in the development of the Art & Art Toys market, though the sector still lacks professional platforms for connection. Meanwhile, TOYDAY said the country’s Art Toys collector community has existed for years but remains relatively low-profile.

As part of the event, A.R.T SHOW will feature activities for content creators, art students and the public, including artist meetups and signing sessions on May 10, 2026.

Contemporary art on show in capital

Nearly 500 works of various art forms including painting, graphics, sculpture, installation and video art by artists throughout the country are on display in downtown Hanoi.