Vietnam’s tourism industry is searching for a unique image to promote itself in the international tourism market.

Landing at Dong Hoi airport after an hours flight from Hanoi, my group and I were taken to Phong Nha Ke Bang National Park by bus, arranged by Annam Travel.

With a passion for food, CEO of KAfe Group, Dao Chi Anh is working to spread her brand across Vietnam with the rapid expansion of the chain.

Pham Ha, CEO of Luxury Travel Ltd, and co-founder of Emperor Cruises Nha Trang shares his experience of providing luxury services in the coastal hotspot.

Lotus is one of Hanoi’s most prized specialties, requiring patience and skill from makers to achieve its exquisite taste. With very few people now producing lotus tea using the original methods, tea expert Hoang Anh Suong is keen to keep the tradition alive.

The Vibrant Ho Chi Minh City campain was the first ever destination branding strategy for the city. It was built by team of local and foreign professionals.

The Mid-autumn festival is an occasion for children to play with traditional toys, especially shadow lanterns and star lanterns. 

In a rapidly developing modern city, the cyclo acts as a unique reminder of the past.

Located in Hai Duong province’s Thanh Mien district, about 70 km southeast of Hanoi, Chi Lang Nam, also known as Stork island, is home to over 16,000 white storks and 6,000 night herons.

With a breathtaking natural landscape rich in cultural and historical treasures, Dong Thap province is set to become a tourism hot-spot.