|Vietnamese film producer and actress Ngo Thanh Van will join the UNIQLO campaign called "Elevate Everyday" to celebrate the vibrant culture of HCM City. (Photo courtesy of UNIQLO)
The 3,000-sq m store on Dong Khoi Street will offer its LifeWear collection for men, women and children.
On this occasion, UNIQLO will launch "Elevate Everyday", a visual campaign introducing LifeWear and how the collection responds to the specific life needs of Vietnamese customers.
The campaign celebrates the vibrant culture and optimism of HCM City through Vietnam’s prominent innovators, such as famous film producer and actress Ngo Thanh Van, goalkeeper Bui Tien Dung of the Vietnam Football team, and models Helly Tong and Tran Hien.
UNIQLO Dong Khoi will be one of the largest UNIQLO stores in Southeast Asia. It will consist of three floors for sales and a kids’ zone designed to stimulate children's creativity and ensure a comfortable family shopping experience.