New Cuba tourism seen slow to take off despite US flights

An expected explosion in US tourism to Cuba will likely take years to materialize even after US airlines resume commercial flights to the Caribbean island this week for the first time since 1961, industry official said.

JetBlue Airways Corp will pilot its historic flight from Florida to the Cuban city of Santa Clara on August 31, the latest step in normalizing relations that earlier this year included a visit by US President Barack Obama and the first US cruise to the island in decades.

The planes may some day be filled with US beach-goers, looking for an economical Caribbean break at resorts favored by Canadians and Europeans on the sandy keys north of Santa Clara.

But for now, US law and constraints on Cuba's tourism infrastructure will act as brakes on increasing demand, experts said.

Congress has yet to lift a trade embargo that prohibits US citizens from visiting Cuba as tourists. The Obama administration has approved 12 categories of exceptions to the ban ranging from cultural, religious and educational travel to business and visiting family.

That means JetBlue's initial flights will mainly carry Cuban-Americans visiting relatives or other US citizens interested in seeing the Che Guevara Mausoleum and other cultural sites.

Eventually, up to 25 flights a day by various carriers will connect the United States and the Cuban provinces, with another 20 to Havana, under an agreement reached by the two Cold War foes as part of a gradual détente begun in December 2014.

Services on Silver Airways and American Airlines Group Inc from the Miami area to other outlying provinces are the next to start, in September.

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