Vietnamese travel website jumps in global rankings
VOV.VN - Official Vietnamese travel website vietnam.travel jumped 291,565 notches to 166,985th place in the world rankings in 2022, according to statistics collected in September by similarweb.com.
The Vietnamese website was ranked 458,550th in 2021.
Currently, it finishes fourth in Southeast Asia, behind Singapore, Indonesia, and Thailand.
According to the Vietnam National Administration of Tourism (VNAT), the improvement highlights the attractiveness of Vietnamese tourism in the eyes of international travelers, as well as the effectiveness of the communication campaign carried out by the country.
The website’s traffic over the first 10 months of the year hit four million, much higher than in both 2021, 1.9 million, and 2020, 1.7 million. Most notably, the website traffic in September reached 384,900, four times higher compared to the same period last year and almost equal to Thailand’s tourism website.
Site visits from international markets account for 88.25%, with the majority coming from the United States, India, Australia, and Canada.
To meet the requirements of tourism recovery in the new normal since November 2021, VNAT has also launched a special page “Live Fully in Vietnam” on the website with the aim of attracting international tourists back to Vietnam.
The page also provides visitors with a range of information on Vietnamese tourism, as well as images showcasing the magnificent beauty of the country’s nature, culture, and people.