The event organised by the Hue municipal People’s Committee is to advertise Festival Hue 2025 and main activities relating to the National Tourism Year-Hue 2025 to Europe which is a traditional tourism market for Vietnam.

Paris (France), Milan (Italy), and Geneva (Switzerland) will be three venues of the culture and tourism week slated to run from May 3 to 14.

Tourism promotion activities abroad will feature a diverse range of events, including Businesses-to-Business (B2B) meetings; traditional art performances; programmes to introduce traditional Vietnamese craft villages; performances of Hue royal cuisine; and exchanges between Vietnamese travel agencies and their partners in France, Italy, and Switzerland.

In particular, Vietnamese travel agents will focus on introducing the development situation, policies, tourism products, and services of Vietnam to international friends.

Furthermore, the unique culture of Hue city such as Ao Dai (traditional long dress), festivals, and royal cuisine will be promoted to foreign visitors through fashion shows and booths put on throughout the week.

Hue announces Visit Vietnam Year, Hue Festival 2025

The People’s Committee of the central city of Hue on January 1 announced the organisation of the Visit Vietnam Year 2025 and the Hue Festival 2025.