The newspaper cited Vietnam’s stunning coastline, affordable travel costs, and rapidly improving infrastructure as key factors driving its growing appeal. Popular destinations such as Da Nang, Nha Trang, Phu Quoc, and Hoi An are attracting an increasing number of international visitors, positioning the country as a serious contender to Thailand in the regional tourism market.

The survey found that 26.3% of respondents selected Vietnam as their preferred destination, followed by the Philippines at 18.9%, Indonesia at 18.3%, Malaysia and Cambodia tied at 12.7%, and Singapore at 11.1%.

In the first seven months of 2025, Vietnam welcomed 12.2 million international arrivals, marking a 22.5% increase compared with the same period in 2024. By contrast, Thailand saw a 7% decline in foreign arrivals year-on-year.

Vietnam’s rising popularity is attributed to its picturesque beaches, competitive prices, enhanced infrastructure, traveler-friendly policies, and the ability to avoid crowded hotspots.

In 2024, both Thailand and Vietnam were the only Southeast Asian nations to appear on Condé Nast Traveler’s list of the world’s 20 best countries, as voted by the magazine’s readers. Thailand ranked sixth with 92.09 points, closely followed by Vietnam in seventh place with 91.91, based on evaluations of culture, attractions, cuisine, and overall experience.

Da Nang’s My Khe beach named among 50 best beaches in the world

VOV.VN - UK-based daily newspaper The Daily Telegraph recently selected its Top 50 greatest beaches in the world, including My Khe beach and Non Nuoc beach in central coastal city of Da Nang.