Based on searches made between September and November for stays during December 2025 and January 2026, Agoda recorded a 30% increase in family travel interest to Vietnam compared with the same period last year.

The digital platform’s data showed that Vietnam is attracting more international families than ever this season.

Koreans took the lead as the top market interested in traveling to Vietnam in December and January, with families from India, Singapore, Australia, and Malaysia rounding out the top five. Notably, Agoda also reported that Indian families showcased the highest growth in travel interest to Vietnam during this period, with a 186% increase in searches. Malaysians also, are expressing strong growth in interest, with a 74% increase in searches, highlighting Vietnam’s appeal as a family destination in Southeast Asia and beyond. Families are choosing Vietnam for its storied culture and cuisine, diverse landscapes, and abundance of family-friendly resorts and attractions. 

In addition, Phu Quoc led as the most sought-after destination among international family travelers with a 47% increase in searches, popular for its sandy beaches, calm waters, and nature parks ideal for multi-generation vacations.

Meanwhile, Da Nang followed with 42% growth in travel interest, noted for its beaches, soft adventure activities, and access to Ba Na Hills theme park. Nha Trang came in third place, remaining a favorite for its long coastline, family-oriented resorts, and island experiences. In fourth place, Ho Chi Minh City appealed with its vibrant food scene, entertainment complexes, and day trips to the Mekong Delta. In the north, Hanoi continued to draw families with its cultural landmarks, museums, and festive atmosphere, rounding out the top five most family-friendly year-end destinations in Vietnam. 

According to Agoda, though Vietnamese families traditionally travel less internationally at the end of the year, typically preferring to wait for the Lunar New Year, China is becoming a noticeable exception.

It stressed that among the top 20 outbound destinations preferred by Vietnamese families during the December-January period, searches for Shanghai increased 58%, while Beijing increased 59%. This shift is supported by the launch of new direct routes between Hanoi and selected Chinese cities earlier this year, making end-of-year overseas trips more accessible than ever.

Vu Ngoc Lam, Country Director at Agoda  expressed his excitement  as Vietnam increasingly chosen as an end-of-year holiday destination for families from across Asia and beyond.

“Agoda’s data shows that travelers are recognizsng Vietnam’s family-friendly appeal, which further strengthen its position on the global travel map”, he concluded.

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