VOV.VN - The Vietnamese tourism industry has been advised to develop fresh tourism products and strengthen marketing activities in foreign markets in order to further attract international visitors to the nation, according to industry insiders.
The Vietnam National Administration of Tourism (VNAT) reports that Vietnam welcomed 954,000 foreign visitors during the initial seven months of the year, representing a nine-fold rise compared to the same period from last year.
Most notably, the country has continuously been listed among the world’s fastest-growing destinations, expanding by between 50% and 70% monthly since the beginning of the year.
Pham Van Thuy, deputy general director of the VNAT, anticipates that international arrivals to Vietnam will peak between September this year and April next year.
To achieve the goal of receiving five million international visitors this year, the tourism industry will co-ordinate alongside Vietnamese representative agencies, the Vietnamese Cultural Centres abroad, and partners to deploy promotion activities overseas, says Thuy.
Sharing this viewpoint, Pham Ngoc Thuy, director of the Quang Ninh provincial Department of Tourism, says the locality will continue to improve the overall quality of tourism products, promote destinations, and carry out marketing activities to elevate the image of national tourism in lucrative markets to achieve the set target.
Quang Ninh plans to work with airlines and travel agencies to launch charter flights through Van Don International Airport, Thuy reveals.
Furthermore, the executive says the Quang Ninh provincial Department of Tourism will organise a survey for travel firms, promote e-marketing activities, and accelerate digital transformation in order to gain access to new markets.
Nguyen Thi Le Thanh, director of the Khanh Hoa provincial Department of Tourism, also reveals that the locality will ramp up promotions in the Indian market to attract more Indian visitors, so as to fulfil the goal of welcoming roughly 60,000 additional visitors from this market in the remaining months of the year.
Nguyen Thi Anh Hoa, director of the Ho Chi Minh City Department of Tourism, says the local tourism industry plans to focus on tourism products including water tourism, night-time economy, along with tours that explore history, architecture and traditional craft villages in the city,