MICE tourists visiting Da Nang record sharp increase
VOV.VN - The central coastal city of Da Nang welcomed more than 1200 MICE (meetings, incentives, conferences, and events) tourists during the opening days of this year, with the majority coming from India, Indonesia, Malaysia, and the Republic of Korea RoK), according to a statement by Ho Chi Minh City’s Tourism Promotion Center on February 1.
In line with these statistics, a group of 33 guests from IndiaRF company arrived on January 17, while a delegation of 81 visitors from SK Finance Limited of India arrived at Sandy Beach Resort on January 18.
Furthermore, 44 tourists from Rockman Industries company entered the central city on January 28, while 500 tourists of Allybuild Vietnam Company are expected to come in the locality on February 2.
Most notably, the central city received nearly 500 Indian tourists who attended a wedding in the first days of the Lunar New Year, known locally as Tet.
According to the Da Nang Tourism Promotion Center, the international market of MICE visitors to Da Nang has flourished over recent times. At present, several travel firms have registered more than 350 Malaysian visitors in March, while 2,000 Indonesian tourists will arrive in Da Nang in April through tour operator Viking Travel.
The Da Nang People's Committee has recently launched a programme aimed at supporting MICE tourists in order to promote the further development of the MICE tourism market.
Accordingly, domestic and international delegations to Da Nang will be welcomed via the check-in MICE model with visitors receiving flowers and special gifts upon arrival at the airport.
Last year saw Da Nang tourism welcome 53 MICE delegations with more than 30,000 visitors. Of the figure, there were eight international delegations and 45 domestic groups.
