Mekong Delta steps up tourism promotion in Chinese market

VOV.VN - The Mekong Delta Tourism Association hosted a conference in Beijing on March 17 to ramp up the region’s tourism promotion activities in the Chinese market.

Addressing the event, Tran Viet Phuong, chairman of the Mekong Delta Tourism Association, emphasised that the region which is located in the lower Mekong River and home to various ethnic groups, boasts great potential for developing river, ecological, island, and resort tourism while also providing tourists with opportunities to explore its unique cultural heritage values. 

Phuong stressed that China is one of Vietnam’s key international tourism markets in Asia in general and East Asia in particular, including the Mekong Delta region.

Last year witnessed the number of Chinese tourists to Vietnam reach more than 3.7 million, accounting for 21.26% of total foreign arrivals to the country.

The region identifies China as one of its top priority tourism markets in its marketing strategies, he affirmed.

Sharing this perspective, a representative of Beijing Cosmos Travel International Co., Ltd. (BCTI) pointed out that the event offers a valuable opportunity for both sides to fully tap into the potential that exists for bilateral tourism cooperation.

He stressed that Vietnam has always been a favourite destination for Chinese tourists thanks to its beautiful natural landscapes and proximity in terms of culture, cuisine, and history.

In particular, the Mekong Delta region possesses unique cultural identities with a diverse range of cultural heritages from the Kinh, Hoa, Khmer, Cham ethnic groups, providing visitors with unique river experiences and cuisine.

The BCTI representative revealed that Chinese tourists are keen to explore local life through visiting floating markets, fruit gardens, and eco-tourism areas, as well as joining traditional festivals.

He also proposed organising tours to gain greater insights into local culture by visiting craft villages, picking fruit, or rowing boats along the river, as well as providing Chinese-speaking tour guides and facilitating various payment methods through apps such as Wechat Pay and Alipay to attract more Chinese tourists to the region.

At the event, a Memorandum of Understanding (MoU) on tourism development was signed by representatives of tourism enterprises from Vietnam and China.

Mời quý độc giả theo dõi VOV.VN trên
Viết bình luận

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Related

Vietnam to build five-star cruise ship for Mekong River tour
Vietnam to build five-star cruise ship for Mekong River tour

VOV.VN - Four shipbuilding companies have teamed up to build a five-star cruise ship to entice visitors to discovery tours of the Mekong River Delta in southern Vietnam.

Vietnam to build five-star cruise ship for Mekong River tour

Vietnam to build five-star cruise ship for Mekong River tour

VOV.VN - Four shipbuilding companies have teamed up to build a five-star cruise ship to entice visitors to discovery tours of the Mekong River Delta in southern Vietnam.

Dazzling spring colours emerge in Mekong Delta flower city
Dazzling spring colours emerge in Mekong Delta flower city

VOV.VN - Located by the bank of the Tien River, Sa Dec flower village in the Mekong Delta province of Dong Thap, dubbed flower city, supplies a variety of flowers to market, especially when spring arrives.

Dazzling spring colours emerge in Mekong Delta flower city

Dazzling spring colours emerge in Mekong Delta flower city

VOV.VN - Located by the bank of the Tien River, Sa Dec flower village in the Mekong Delta province of Dong Thap, dubbed flower city, supplies a variety of flowers to market, especially when spring arrives.