Malaysia seeks to attract more Vietnamese tourists
VOV.VN - The Malaysian tourism agencies held seminars on April 11 - 12 to promote the diversity of the country’s tourism products to Vietnamese tourists, and launch the Visit Melaka Year 2024 campaign.
Nor Hayati Zainuddin, director of the Malaysian Tourism Promotion Agency, affirmed Vietnam is one of Malaysia's important tourism markets, saying since Malaysia opened its borders on April 1, 2022, it has welcomed over 173,000 Vietnamese travelers.
Malaysia received up to 400,000 Vietnamese visitors in 2019 before COVID-19 broke out, proving Vietnam is a potential tourism market, she said, revealing Malaysia has set a target of attracting 300,000 Vietnamese tourists this year.
Currently, there are 131 direct flights from Vietnam to Malaysia with over 23,400 seats on offer per week. The Malaysian side expects this figure to increase to meet the increasing travel demand between the two countries.
Along with the capital of Kuala Lumpur, other Malaysian cities are also seeking measures to lure more Vietnamese tourists, including Melaka city in Melaka state which is located roughly 125km from capital Kuala Lumpur.
In 2019, the Vietnamese market ranked fifth in terms of international visitors to Melaka state.
The Visit Melaka Year 2024 campaign aims to honour the diversity of culture in Melaka state and promote it as a tourist attraction in Malaysia.