Khanh Hoa promotes tourism in Chinese market
VOV.VN - The southcentral province of Khanh Hoa has organised a roadshow programme aimed at elevating the image of Nha Trang - Khanh Hoa to Chinese tourists from May 14 to May 18.
The event has attracted the participation of more than 120 travel firms from Sichuan province, as well as over 150 tour operators from Shanghai.
These represent two key important tourist markets which boasted the largest number of Chinese tourists to Khanh Hoa before the COVID-19 pandemic.
At the launching ceremony, Nguyen Thi Le Thanh, director of Khanh Hoa Tourism Department, expressed hope that Chinese travel firms will stay updated on information about destinations, tourism products, and services, as well as strengthening connectivity with local businesses in a bid to design attractive tours to bring Chinese tourists to Nha Trang - Khanh Hoa and vice versa.
A number of new tourism products and stimulus schemes for the Chinese tourist market have also been launched as part of the occasion.
Furthermore, representatives of travel firms from Khanh Hoa province held a working session alongside a number of tourism associations and large tourism groups from Sichuan province and Shanghai city, as well as signing a memorandums of understanding (MoU) on tourism promotion.
Before the outbreak of the COVID-19 pandemic, the northern neighbor represented the country’s largest tourism market.
In 2019, the nation welcomed a total of 5.8 million Chinese tourists, accounting for one-third of the total number of international tourists. Of the figure, Khanh Hoa received more than 2.5 million Chinese travelers.
