Hue launches global tourism campaign on CNN
VOV.VN - International tourists will have the opportunity to admire the rich cultural heritage of Vietnam’s former imperial capital as Hue city launches a global tourism promotion campaign on CNN, one of the world’s leading news networks.
The campaign is a strategic move to position Hue as a heritage city, green destination, and world-class cultural hub on the global tourism map.
As part of the campaign, a 30-second promotional video will air across various CNN programs such as The Lead, First Move, and CNN Newsroom, as well as on CNN’s digital platforms. The objective is to enhance Hue’s tourism brand and offer international viewers a fresh and compelling perspective of the city.
The video features a curated selection showcasing Hue’s most impressive and iconic images, including the solemn Imperial City, the poetic Perfume River, tranquil ancient gardens, and time-honoured pagoda roofs.
Most notably, the campaign places special emphasis on “green tourism” as a global sustainability trend that both celebrates cultural identity and preserves natural values.
According to travel experts, the campaign has the potential to generate a strong ripple effect which in turn will enhance Hue’s image as a friendly and appealing destination among international audiences and travelers worldwide.
The promotion of Hue’s tourism sector on CNN is expected to mark a breakthrough in the city’s overseas tourism marketing efforts which will help it to convey the image of a beautiful Hue as a heritage city with premium tourism products and as an ideal destination for global travelers, thereby driving international visitor growth to the city.
Video promoting Cat Ba Archipelago’s tourism aired on CNN
VOV.VN - A short video touting the Cat Ba Archipelago in the northern port city of Hai Phong as a must-see tourist destination was released by US Cable News Network (CNN) on November 5.
