The HCM City tourism booth at IMEX Amrica 2025 in Las Vegas from October 7 to 9 has drawn much attention of international friends as it introduces key tourism products such as MICE (Meetings, Incentives, Conferences, and Exhibitions), luxury tourism, culture, history and cuisine, through B2B trade connection activities.

Vietnamese businesses also actively worked with major airlines such as EVA Air, China Airlines, Starlux and giant corporations such as IHG, Wynn Resorts, Caesars Entertainment.

Through such connections, Ho Chi Minh City businesses have a chance to directly update the latest trends in global tourism, sustainable tourism, digital transformation, and AI application in event organisation. These insights form a crucial foundation for improving the city’s competitive edge and reinforcing its image as a dynamic, modern, and globally integrated tourism metropolis.

A key part of the programme is the Los Angeles roadshow on October 10, acting as a major platform to connect with California’s top travel corporations.

The roadshow will help Vietnamese businesses not only to understand American traveller preferences, and explore collaborative product development, but also to invite strategic partners and quality buyers from the US market to participate in the International Travel Expo Ho Chi Minh City (ITE HCMC) next year.

Nguyen Minh Bao Ngoc, deputy director of Ho Chi Minh City Tourism Promotion Centre, said the event has great significance as it marks the first tourism promotion activity abroad after Ho Chi Minh City’s merger with Binh Duong and Ba Ria - Vung Tau provinces.

“Participating in IMEX America is not just a promotional event,” she said. “It’s a strategic move that leverages our expanded capacity to build strong international partnerships, enhance competitiveness, and solidify Ho Chi Minh City’s status on the global tourism map.”

HCM City tourism grows strongly at the start of year

The Ho Chi Minh City Department of Tourism said the city's tourism industry has continued to record impressive growth in February in both the number of visitors and tourism revenue.