Hanoi takes actions to promote digitalisation in tourism

In Van Mieu-Quoc Tu Giam (Temple of Literature), a popular tourist attraction of the capital city, an automated process from ticket purchasing and check-in to interpretation has been launched, enabling visitors to easily explore the relic site.

Nguyen Thu Hang, a visitor from the northern province of Ninh Binh, said that she and her group booked tickets for the site online, which she found very convenient and fast.

Similar process has also been applied in many other relic sites across the city, including the Thang Long Imperial Citadel, Hoa Lo Prison, and Bat Trang pottery village.

The capital city has put in place a digital tourism map in different languages serving its smart tourism development. The map is being piloted in Hoan Kiem, Hoang Mai, Nam Tu Liem, Dong Anh and Thach That districts and expectedly deployed in other localities.

Since the beginning of 2023, the municipal Tourism Department has launched a database of the sector, which comprises data in various areas such as tourism resources and products, entertainment, travel firms, accommodation facilities, culture, sports and tourism events, healthcare services, and transportation, supporting localities and businesses to build their own tourism development plans.

Director of the department Dang Huong Giang said that the department has listed all the 26 relevant administrative procedures on the city online public service portal and is working to make them available on the national portal for public services. The department has proposed the city People’s Committee approve the restructuring of the procedures, and the digitalisation of all public services of the department, Giang said.

Alongside, the city has developed smart utilities to support tourism management and promotion activities, and provide better services to tourists in seeking information, along with software to collect and analyse data to evaluate the situation of agricultural and rural tourism there.