The ranking is based on year-on-year analysis of Google search data for flights, hotels, and itineraries, conducted by UK-based travel insurance firm InsureandGo.

The list highlights a shift in global travel preferences, with Hanoi standing out for its rich cultural heritage, historic landmarks, and distinctive cuisine. Notable attractions such as the Imperial Citadel of Thang Long, the Temple of Literature, and the Old Quarter draw millions of visitors annually. Additionally, Hanoi's culinary offerings, including pho, bun cha, cha ca La Vong, and Thanh Tri steamed rice rolls that have garnered international acclaim.

The top 15 cities tourists are turning to include Tokyo (Japan); Rio de Janeiro (Brazil); Bejing (China); Lucerne (Switzerland); Kuwait city (Kuwait); Seville (Spain); Chicago (US); Belize city (Belize); Chiang Mai (Thailand); Tbilisi (Georgia); Hanoi (Vietnam); Nassau (Bahamas); Jakarta (Indonesia); Santiago (Chile); and Buenos Aires (Argentina).

The study also notes a decline in tourist interest for certain destinations. Havana (Cuba) experienced the most significant drop, with a 28% decrease in search interest. Other cities seeing reduced interest include Miami (US), Kingston (Jamaica), Nadi (Fiji), Gdańsk (Poland), Las Vegas (US), Apia (Samoa), Stockholm (Sweden), Brussels (Belgium), Berlin (Germany), London (UK), Wellington (New Zealand), Singapore (Singapore), Dubai (UAE), and Delhi (India).

This trend underscores a growing desire among travellers to explore destinations that offer authentic cultural experiences and are less impacted by overtourism. Hanoi's unique blend of history, culture, and cuisine positions it as an increasingly attractive option for global tourists.

Time Out: Ha Giang, Hoi An among world’s 44 most beautiful places

VOV.VN - The northern mountainous province of Ha Giang and the ancient city of Hoi An in central Quang Nam province have been ranked among the Top 44 most beautiful places in the world by renowned UK-based travel magazine Time Out.