Hanoi embarks on advertising campaign on CNN
VOV.VN - The Hanoi People’s Committee has announced it is embarking on an advertising campaign with CNN, the 10th largest network in the US in terms of viewership with 1.2 million daily prime time viewers.
 |
The long-term strategic campaign to promote the natural beauty and people of Hanoi, said Ngo Van Quy, vice chair of the committee, will begin this spring with digital advertising on the CNN news travel section.
This digital activity will be followed by integrated advertising across the CNN International network including two bespoke 30 second spot adverts to run on-air and online.
The advertising creative across digital and spot ads is focused on Hanoi’s promotion as a travel destination, reconnecting the CNN premium international audience with the city’s appeal to tourists.
