Da Nang steps up tourism links to attract more Australian visitors

The city held the Da Nang Tourism Showcase & Networking Dinner 2026 in Sydney on October 28, bringing together tourism organisations, aviation representatives, Vietnam Airlines and more than 30 travel companies and industry partners from Sydney and other parts of Australia.

The event was part of Da Nang’s tourism promotion programme in Australia from October 24 to 31, to raise the city’s profile, connect businesses and encourage two-way travel between the markets.

Connecting businesses and promoting tourism products in Central Vietnam

The programme presented Da Nang and Central Vietnam as destinations offering a diverse range of experiences, from beach holidays and premium accommodation to ecotourism, golf, cultural heritage and local cuisine.

Hoi An, a UNESCO World Heritage Site, was highlighted as a key attraction that could complement beach holidays with cultural exploration and heritage experiences.

Business-to-business sessions gave companies an opportunity to exchange market intelligence, discuss products and distribution channels, and explore tour packages tailored to Australian travellers. The discussions also sought to develop partnerships linking multiple destinations across Central Vietnam.

Speaking at the event, Nguyen Thi Hoai An, deputy director of the Da Nang Department of Culture, Sports and Tourism, described Australia as a promising international market for Da Nang’s tourism sector. She said the city wants to introduce more of its distinctive experiences to Australian visitors while creating further opportunities for businesses on both sides to develop tourism products and increase two-way travel.

In addition to promotional activities and business networking, the programme featured traditional artistic performances, helping to introduce the cultural identity of Vietnam to international guests.

Expanding cooperation with tourism and aviation partners

Beyond the showcase, the Da Nang delegation held a series of meetings in New South Wales to explore opportunities for longer-term cooperation.

The delegation on October 26 met Destination NSW, the state agency responsible for tourism development and marketing. Discussions covered destination branding, international marketing, market research, product development and the use of data in tourism promotion.

Both sides also explored opportunities to share market information, connect businesses, coordinate promotional activities and exchange professional expertise.

The delegation also met representatives of Western Sydney International Airport (WSI) to discuss the airport’s development and its potential role in strengthening air connectivity in western Sydney.

A further meeting with the Western Sydney Tourism Taskforce focused on building on cooperation established in 2024. Discussions centred on business networking, market intelligence, destination marketing, product development and efforts to encourage visitor exchanges.

Australian visitors to Da Nang see positive growth

Da Nang welcomed 376,981 Australian visitors in the opening nine months of 2026, up 43.86% compared to the same period in 2025. This result highlights the market's growth potential, while also underscoring the need to further intensify promotional efforts, expand the network of travel partners, and improve connectivity to the destination.

Australian travelers show interest in a variety of segments, including beach vacations, golf, cultural and heritage exploration, gastronomy, and nature-based experiences. These product categories align well with Da Nang’s strategic focus on diversifying visitor experiences, enhancing service quality, and increasing tourism spending.

The city plans to continue promoting itself in promising international markets, working closely with local businesses and overseas partners to raise destination awareness, attract more international visitors and support sustainable tourism growth.

International buyers to explore Da Nang tourism products during DITF 2026

VOV.VN - International buyers representing travel agencies and tourism companies will explore tourism products and destinations in Da Nang during the Da Nang International Tourism Festival (DITF) 2026 from October 17–19.