Da Nang launches tourism promotion campaign in the RoK
VOV.VN - The central city of Da Nang on July 8 launched a tourism promotion campaign in Seoul of the Republic of Korea (RoK) as part of efforts to attract more Korean tourists to the city.
“Enjoy Da Nang Again” provides a chance for local authorities to introduce a range of new tourism products to the Korean market, and for travel agencies in Da Nang, as well as Quang Nam and Thua Thien-Hue provinces to push connections with Korean partners.
Tran Chi Cuong, vice chairman of the Da Nang municipal People’s Committee, said in the first half of the year that the central city attracted 822,765 Korean arrivals, accounting for more than 41% of the total number of international visitors to the city.
This figure highlights that more and more Korean tourists chose Da Nang as their favourite destination, he noted.
“Enjoy Da Nang Again” is scheduled to officially begin from July 15 and last until the end of the year. It will offer many souvenirs and incentive packages to Korean tourists returning to Da Nang for the second time since 2020. It is expected to provide visitors with interesting experiences that are unique to the central city.
Da Nang also aims to boost key tourism products, specifically the Meetings, Incentives, Conferencing, and Exhibitions (MICE) and golf tourism in the RoK market as it has welcomed a high number of international tourists to the beach city since 2015.
Furthermore, the coastal tourism hub hosted a wide range of activities, including a fireworks festival, the Asian film festival, the Vietnam-RoK festival, and a golf tournament aimed at attracting international tourists, including Korean visitors.
