Da Nang launches support programme to attract international MICE tourists

VOV.VN - Da Nang’s People's Committee has issued a support scheme which aims to attract international MICE (Meetings, Incentives, Conferences, Exhibitions) visitors in the near future.

The purpose of the programme is to offer support in terms of reception, communication, consulting activities for the organisation of MICE events, as well as ceremonies aimed at honouring travel firms that bring visitors to the central city.

Immediately after launching the support programme, the Da Nang Department of Tourism welcomed the first two international MICE delegations, including 558 tourists from Indonesia and 138 from Malaysia.

Between February 21 and August 1 Da Nang has launched a number of incentive policies aimed at supporting domestic MICE tourists and has welcomed 31 delegations with nearly 15,600 tourists heading to Da Nang.

Nguyen Xuan Binh, deputy director of the Da Nang Department of Tourism, said that along with the resumption of international direct flights and positive growth signs from Southeast Asian markets such as Singapore, Thailand, and Malaysia, he expressed his hope that the scheme will receive a positive response from international travel businesses.

Indeed, there are high hopes ahead that it will contribute to restoring the international tourism market in Da Nang moving forward.

Along with the range of policies which have been issued, the central city's tourism industry will continue to provide advice to local leaders to add further contents to the scheme which seeks to lure domestic MICE delegations whilst becoming a venue for international-class events in the time ahead, Binh noted.

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