Da Nang enhances partnerships with Singapore to target high-spending tourists
VOV.VN - The central city of Da Nang welcomed over 105,000 visitors from Singapore during the nine- month period of 2026, a year-on-year increase of 37.3%. The city is intensifying business networking and product development to attract high-spending international tourists.
On October 21, the Da Nang Department of Culture, Sports and Tourism hosted a destination outreach and networking event in the city island state , drawing over 40 delegates.
The program provided a platform for busine Participants included Vietnamese Ambassador to Singapore Tran Phuoc Anh, representatives from airlines, travel agencies, MICE (Meetings, Incentives, Conferences, and Exhibitions) operators, and 11 Da Nang tourism enterprises to connect, exchange market demands, introduce products, and bolster cooperation.
Under the theme “Return to Origins,” Da Nang highlighted signature products combining beach resorts, cultural heritage, nature, and local lifestyle experiences, while presenting support policies for partners in the MICE sector.
Singapore: A key market and regional hub
According to the municipal Department of Culture, Sports and Tourism, this growth milestone marks a key achievement as arrivals from the island nation have already surpassed the total figure for all of 2025. Beyond its strong market potential, Singapore serves as a regional tourism and business center.
Its established ecosystem of travel agencies, airlines, and event organizers enables Da Nang to connect with partners possessing extensive client networks and broad distribution channels.
Following the networking event, the Da Nang delegation joined the Ho Chi Minh City Department of Tourism at the Vietnam booth during ITB Asia 2026 from October 21 to 22, interacting with over 300 international partners to expand market reach.
These initiatives in Singapore reflect Da Nang’s strategic shift from quantity-focused growth toward enhanced quality, value, and operational efficiency. The city is prioritizing high-value segments, including MICE, wellness retreats, culinary experiences, and cultural exploration. These aim to boost visitor spending, extend lengths of stay, and encourage repeat visits as a way of boosting sustainable destination development.
International buyers to explore Da Nang tourism products during DITF 2026
VOV.VN - International buyers representing travel agencies and tourism companies will explore tourism products and destinations in Da Nang during the Da Nang International Tourism Festival (DITF) 2026 from October 17–19.
