Community tourism transforms livelihoods in remote areas
Across Vietnam, a transformative movement is quietly reshaping the landscape of local livelihoods, particularly in remote and mountainous areas as community-based tourism turns the rich traditional cultures and daily lives of ethnic groups into interesting attractions for foreign travelers.
As tourists seek authentic cultural experiences, they are flocking to these areas, breathing new life into local economies and helping preserve their unique cultural heritage.
This influx of visitors is not merely a boon for local businesses, but also a vital lifeline that sustains and spreads the distinctive cultural values that define these communities, said Director of the Institute for Tourism Development Research under the Vietnam National Authority of Tourism Nguyen Anh Tuan.
By promoting immersive experiences, such as making and savoring traditional Cham cakes, engaging in folk music exchanges, and enjoying performances of traditional musical instruments, communities can offer visitors a hands-on approach to their cultural heritage, Ho Luu Phuc from Van Hien University said.
In the southern province of Soc Trang, Dai Tam commune in My Xuyen district has become a model rural commune. Showcasing the cultural heritage of the Kinh, Khmer and Hoa ethnic groups, the commune seamlessly blends cultural preservation with tourism to create a thriving economic model, evident in its average income per capita exceeding VND76 million (US$3,000) per year.
Phong Phu Thinh from Dai An hamlet, Dai Tam commune said over 200,000 visitors annually come to the famous Chen Kieu Pagoda carrying Khmer style. They also explore various cultural ceremonies, enjoy traditional Khmer music and dance performances, purchase local specialties, agricultural products, and handicrafts.
Similarly, in Phuoc Dan town, Ninh Phuoc district, the south central province of Tay Ninh, community-based tourism activities are being promoted, offering visitors the opportunity to explore the Bau Tuc pottery village of the Cham people. Here, tourists can discover the unique art of pottery-making, which does not use a potter's wheel, learn about the culture and beliefs reflected in each ceramic product, and purchase local crafts. This not only creates employment opportunities for the local population but also plays a practical role in preserving the traditional craft.
Phuc also proposed innovative solutions to improve community-based tourism products. He underlined the importance of collaboration among local authorities, tourism companies, hospitality providers and relevant sectors. A concerted effort is needed to invest in infrastructure that supports these enriching activities, he said, adding ensuring hygiene and food safety must be prioritised in food tourism to guarantee visitor satisfaction and foster repeated visits.
