According to the platform, Sapa known for its breathtaking landscapes, rich ethnic culture and vibrant highland markets, continued to attract travelers seeking authentic and immersive experiences beyond major urban centers.

Based on Agoda’s comparison of accommodation bookings between January and November 2025 and the same period in 2024, Sapa climbed 15 places in the rankings of Asia’s top 100 destinations, making it the fastest-growing destination in the region.

Agoda noted that Sapa is particularly appealing early in the year, with crisp highland weather and seasonal blooms set against dramatic mountain scenery.

Beyond its natural landscapes, the platform said visitors can enjoy a range of signature experiences, from Ta Van Village, with its tranquil, misty valleys, to the lively Bac Ha Market, where ethnic communities gather to trade and socialize. Travelers can also take the Muong Hoa Train, a two-kilometer journey through Muong Hoa Valley offering panoramic views of the region.

The digital travel platform also suggested that February to May is another favorable period to visit, when spring flowers are in bloom, making Sapa an attractive option for New Year and Tet holidays.

Vu Ngoc Lam, Country Director of Agoda Vietnam, said it was encouraging to see Sapa’s continued development and its growing recognition among international travelers.

“Beyond its natural scenery, Sapa offers a refreshing travel experience, supported by a mild climate that is well suited to sightseeing and outdoor activities,” he said.

Rounding out the top five destinations in Asia showing the strongest growth in international travel interest were Okayama (Japan), Bandung (Indonesia), Matsuyama (Japan), and Takamatsu (Japan). 

Agoda names three top Vietnamese destinations for Korean travelers

VOV.VN - Digital travel platform Agoda has released its list of the top 10 overseas destinations for Korean travelers in 2025 based on accommodation search data, with three Vietnamese destinations making the list.