VEI unveils most trusted brands in Vietnam
(VOV) - The Vietnam Enterprise Institute (VEI) on December 19 announced some 149 recipients of its trusted brand title in recognition of sustainable development of their brands based on the factors of benefiting the nation’s economy, environment, society and culture.
"Trust has always been an integral component of the fabric that makes up a successful business," said VEI Vice Chairman Tran Minh Khue.
"This survey allows us to help shed light on which Vietnamese businesses are complying with general accepted international standards for brand development and greatly helps to improve the competitiveness of the nation’s domestic businesses."
He said the selections were made based on the results of surveys of more than 12,000 business enterprises.